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New google instant search and adwords

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Old September 8th, 2010, 09:02 PM
ronaldklondike ronaldklondike is offline
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New google instant search and adwords
Does anyone know if the new Google instant search that went live today affects a PPC ad's impressions numbers.

For instance, if I have a PPC ad running for the keyword "watch", my ad will be displayed when someone is typing in "watching your weight". Does this ad display count as an impression? I would hate to have all of my broad keywords CTR's being skewed due to instant search.

I can see long-tail keywords becoming much more lucrative than these broad keywords if this is the case.
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Old September 21st, 2010, 07:44 PM
yasha78 yasha78 is offline
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Ultimately, the ads that will get displayed, will be the same ads that a searcher would see under the old model, after typing in a query and pressing the search button.

However, it would be interesting to see what would happen to intermediate ads that pop-up before one finishes up typing the query. If anything, betting on parts of searches might ultimately be a good strategy.
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