Never Did Get It!

Though I have used PPC in the past, I never tested to see why there are so many advertisers all the way at the bottom of the list…
There are over 85 AdWords listings for my main keywords, and the first page advertisers are deep pocket companies, who have pushed the cost through the roof.
What do the bottom 60 or so advertiser gain by being there? Does anyone actually click on those things?

raz

They may be running out on the content network where they have a better chance of showing up.. A lot of deep pockets advertisers aren't out on the content network since the potential fraud rate is higher..

Yeah, I never had content network turned on when I advertised... And it was expensive enough. I use to run AdWords whenever my main positions in the SERP would drop. Luckily it's held up for a long time now. Free beats around $3.00 a pop every day!

raz

Hey Raz,

When I was in the states I was using 7Search with great (and cheap) results. Be sure to watch it closely for cf in the beginning though. Contact them and ask them to review their newtorks and eliminate any that are obvious cf. They will refund any cf issues, and after that you will get great conversions. Not a bunch, but some.

GaryTheScubaGuy

ps. Enhance did fairly well too, but use the above suggestion as well.