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Old January 22nd, 2007, 11:10 AM
hockey2112 hockey2112 is offline
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Looksmart question

Hello,

I was wondering if Looksmart is still relevant in the modern world of SEO. Which search engines still use it? Is it worth it to retain our Looksmart account, or should we cancel it? We have good rankings in MSN, Yahoo, and Google... would you say that Looksmart is assisting us in attaining those rankings?

Thanks for your time.

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Old January 23rd, 2007, 12:48 AM
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GaryTheScubaGuy GaryTheScubaGuy is offline
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Quote:
Originally Posted by hockey2112
Hello,

I was wondering if Looksmart is still relevant in the modern world of SEO. Which search engines still use it?


None of the SE use it. They use their own db's. (Although Yahoo owns them)

Quote:
Originally Posted by hockey2112
Is it worth it to retain our Looksmart account, or should we cancel it? would you say that Looksmart is assisting us in attaining those rankings?

It used to be that if you paid to get into Looksmart, you were assured to be in MSN. Today, AFAIK, Looksmart has no association with MSN anymore. In fact, MSN's Live uses their own. LookSmart used to be a SE hybrid 5 years ago, and used human editors that also determined positioning. They bought a couple of the pioneer 'comparison' networks which was a boost for them.

I would look at your log files for the last 12 months and see if the traffic they send, if any, is worth the $49. They used to have a loyal following until Y bought them.

Quote:
Originally Posted by hockey2112
would you say that Looksmart is assisting us in attaining those rankings?

If any, Yahoo, because Yahoo owns them. But doubtful. Do some A/B testing on their ad network and organic network and test the results...how many sales does it take to pay for the $49 yrly fee?

GaryTheScubaGuy

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