Loans Keyword Cost

Hi,

Does anybody have a rough estimate for the cost per click for the keyword "loans"? For position 1

I can see it being expensive!

Thanks,

in which search engine? i expect it to be around $15 per click in Adwords for #1; however, you can bid a max. cpc $5 for average position #1 to #3.

But, instead of bidding for a generic term like loan, you can go for keywords like mortgage loans, student loans, unsecured loans which can result in better conversions.

You might include that term, and bid low on it, but I would make a more relevant, more targeted, two to three word term your priority since there are many different types of loans.

-Payday loans
-Education loans
-Autos loans

What about people looking for a company/individual offering?
-Loans shark
-Ace Pay Day Loans

You would be getting a lot of unqualified clicks if you did not specify. What type of loans do you offer? If you offer many types, you should still bid on many stemmed phrases that include the word "loans," then take the user straight to the specified landing page on that topic.

Also consider that the top person may very well not be paying the top price. If the advertiser has a high quality ad, with a good click-through, it could cost less per click than others below based on the ad and keyword's history.

Were you really considering this or were you just curious?

Neil

Hey schueymcfee,

No, because I would never go for that term. Its way too broad. Maybe on an exact match, but you would be competing with many of my clients that have billions to spend on new business and I'm guessing your an affiliate.

I have clients dominating cash loans, payday loans, car loans and home loans, but none go for loans. Trust me, the cpc your asking about is not the one to go for...you'll lose.

You need more niche terms like the ones I mention above.

If any of these fit your market I'll give you concrete figures, or pretty much any others...but narrow it down.

GaryTheScubaGuy