September 23rd, 2006, 02:32 AM
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Contributing User
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Join Date: Jul 2006
Posts: 38
Time spent in forums: 10 h 6 m 44 sec
Reputation Power: 3
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Landing Page Metrics
As I start to opitimize our ringtone campaign, one of the first questions is do I need to do a better job o geting clicks to the sales site.
Right now, I have ~20% CTR on my landing page, and a 2.8% conversion on the afiliate ad.
Anyone have any metrics or rules of thumb they use for CTR's? We are basically offering Bonus ringtones, so my gut said that the initaila CTR from the landing page (all we ask them is to pick a carrier) would have been higher? Anyone have any thoughts on various CTR rates that are considered acceptable?
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