Is Pay per Click profitable for any of you?

I had few coupons and I decided to try the add words or pay per click programs (yahoo and Google)

I spent $100 and I had a return of about $2.
I assume that companies like eBay would spend hundreds of mill a month. Do they look at the return or just at the generated traffic?

eBay has a special deal that none of us will ever get. They show in the PPC serps for anything that you enter. Search anything and eBay will show.

PPC is extremely lucritive for many companies. I manage millions in PPC campaigns for companiies across the board...bingo, poker, insurance, airline flights, travel, vacations, auto parts, artwork, clothing, and on and on.

You need to know the basics and how PPC works. Keyword research, not chasing the top 10%, optimized landing pages, revolving ads, proper bid management, strategic bidding and many other things enter into an effective campaign.

How many others? around 2-300 additional knowledge points.

You can find some basic stuff in the links in my signature (ppc 101 and ppc 102).

Google Adwords has help groups that are basic beginner stuff, and continue asking a lot of questions here. Everything you need is within these pages.

GaryTheScubaGuy

ps. Also, post in the correct category. There is a Google Adwords as well as a PPC category below.

They maintain an in-house database of 250 MILLION possible search terms that they can bid on, of which 5 to 15 MILLION are active at any given time… According to Brad Fallon. That is alot of keywords one of which is the word 'dung' - Now I know that has potential

ROFL

btw...do you know of a dung affiliate site? It just flies around my corner of the world

hi, i just want to ask one doubt !


like ppc, is good for targeting your keywords...

but, what if someone intentionally clicks to make you in loss?

is there any way or is there any security measure you can take while generating your trafficthrough ppc

Analyse your raw log files and submit them to the approriate search engine for credit.

No but I guess Ebay is one now ;)

I have a few sites it works for. One is for a large B2B software company and we send the traffic to a specific landing page that incentivizes them to register for a white paper, hat, mug, etc. In enterprise software it is not unusual to invest $900 or more for a lead, so paying $20 on a click is not so bad.

Tougher on consumer oriented sites because it is so competitive.

On another site I sell some my own e-books, affiliate stuff and serve up Google ads and I make back about 5 times what I put into my own ads. Of course, this is not infinitely scalable and you have to find your own right level of investment based on your niche traffic and products.

[QUOTE=alfaorg]I had few coupons and I decided to try the add words or pay per click programs (yahoo and Google)

I spent $100 and I had a return of about $2.
I assume that companies like eBay would spend hundreds of mill a month. Do they look at the return or just at the generated traffic?[/QUOTE
]

Easiest way I have found was to really use the terms that might bring the benefit.
For example, though not so nice, you can advertise on searches for your competitor. Since their clients are potential clients for you, it might be easy to get these clients to your site.
You'll find the the ROI on this is good. Later, you can test search terms with 4-5 words, and see if you are getting any benefit out of that. The easy mistake is to use search terms with 1-2 words. Though you will only pay per click, since those terms will have a high demand, you'll find them very precious.

When I started using PPC, it wasn't profitable. As I spent more time testing things out, what I really learned was a concept strategy rather than specific system. Many of my best keywords are bid so high by the actual businesses I market that their affiliates cannot compete. Instead of dumping huge amounts on the top keywords, I got more into specific, niche keywords. Then, instead of going after the top listings, I used several pages within my site and marketed them several times on the same keywords going after rankings of 5-15. In some cases I have 5,6,7 or 8 ads on a particular keyword, but I'm paying pennies for each click instead of dollars. By doing this I've saturated the cheap end of very well targeted keywords, resulting is more hits than ever at a dramatically lower CPC. My sales have increased dramatically, and each month I'm doing a little better than the previous. If you're smart enough (I'm not) to use some of the other tips on this forum, I'm sure you can do even better. I think this is an especially effective way to market if you are an affiliate who gets a monthly revenue share, or if you are signing up subscribers who pay month after month.

I just thought I'd mention this because I've noticed that in my market, nobody else is doing what I'm doing. Everyone else comes in, throws a ton of money away, then stops PPC all together. For me, it's become a profitable way to market...and I get to feel smarter than my competition! ;)

Hope that helps a little.

The Donk

PPC can be verry proffitable if done corectly. you dont want to just bed the max on all your keywors. and extra $0.20 per click adds up realy fast.

testsherpa,

What B2B software programs pay $900 or more for a lead, if you don't want to post the names
you can email or send me a private message.

I know few companies that have monthly budget $30K or even more and totally rely on PPC to survive. Little spending usually bring little results in advertisement.