Improving Conversion Rates

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March 6th, 2008, 03:52 PM

botnic

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Improving Conversion Rates

I'm somewhat new to the PPC world, but was thrown in heads first and I have been learning quickly out of necessity. Something that I haven't been able to get a good grasp of yet, however, is increasing conversions without making changes to the landing page (I work for a firm that does SEO and I personally have no control over the landing pages). Are there any techniques for increasing conversions this way?

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