How to know why competitors have stopped doing PPC???

This is an stupid question guys but still eager to know the answer

I am doing PPC in Music software, now days m noticing one of my competitors has stopped its campaign because their ads are not appearing. They are very old and Big player of this game.
So, will you tell me the reason why they had stopped doing PPC
or plz give me some hints to check there movements on search engines?

lol...how would we know why your competitor has stopped running PPC campaigns:

* Maybe there are getting their targeted sales and don't need to advertise more.

* Maybe they have gone broke and don't have the money to continue the campaign anymore

* Maybe the products they deal in are temporarily out of stock and so they don't want to spend money "now" on advertising which won't get them anything.

* Maybe they have shifted their AD base to anywhere else - maybe they have signed up with some other 3rd Party Ad network.

* Maybe they were experiencing low ROI and hence are in the process of optimizing their site/landing page to improve their ROI the next time they run the campaign.

There can be so many reasons for you not seeing your competitor's ADs anymore.

However, you can take the help of Spyfu to find out more about their PPC campaigns.

Good Luck !

thanx pro_seo for your fast reply.
but their raking is good in organic and they have started Adsense for Google from there site and they had gud reputation in market still...........
so m worried why they had stopped the campaign??

What a funny question?
Your competitor knows it's reason very well.

Well, thanx weblaunchphxx, for your such a great reply.............

Mate - I think that you are "thinking" a bit too much on something which is not in your control and which isn't going to affect your search marketing campaign in anyway.

On a side note: Running adsense and having good organic ranks have got nothing to do with stopping their PPC campaigns.

I would suggest that instead on wondering on this petty thing - you better concentrate on improving your website's organic ranks or improving your PPC campaigns ROI.

Cheers!

Thnx Pro_Seo for your reply.....

A plausible SEO theory:

They were an uncover terrorist cell that got nabbed by the CIA and once their credit max'ed out and there was no one making payments, Google attempted to take their fees 3 times but got "declined" and all emails go unanswered.

Didn't get what you want to say??

That's the point... how can we possible know what you competitors are doing, if you don't?

You are Right Fathom, Its not possible to know competitors strategies but if we just each and everything about others strategies than where is the competition remain????

So at least we can try for it....Thats just in our hands

A possiblity (I highly doubt it though) a competitor can go to a state or city campaign (local search)...

They can also prevent you from seeing ads by not targetting your location.

... you can ask people elsewhere to check for their ads or acquire anonymous IP software.

There is no way of knowing why any of your competitors have stopped using PPC unless you here it from them theirselves. The only thing that I can think of why they have stopped using it is because it was either not converting as what they thought it would or their site ranks well enough in Google now for them keywords that they don't see the point in paying CPC rates when they can just have free traffic from the main search engine index.

the only person that know the answer is your competitor.