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Old January 9th, 2007, 05:52 AM
Funky Funky is offline
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Google click to arrival rate

My current Google campaign has seen some weird figures lately. The Google clicks vs the number of Google visitors has dropped meaning over 44% of the traffic is not getting to the site from the Google adwords clicks.

What you you expect the percentage to be on average?

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Old January 9th, 2007, 10:14 AM
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GaryTheScubaGuy GaryTheScubaGuy is offline
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Quote:
Originally Posted by Funky
My current Google campaign has seen some weird figures lately. The Google clicks vs the number of Google visitors has dropped meaning over 44% of the traffic is not getting to the site from the Google adwords clicks.

What you you expect the percentage to be on average?


Sound like a typical case of click fraud. Check your log files for repetition. That would be my first recommendation.

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Old January 9th, 2007, 10:48 AM
Funky Funky is offline
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I've checked my webstats package and it states that I had 4% click fraud? Which, although is slightly high, I would expect at this time of year for the campaigns? The marketing agency who runs the campaigns are telling me that they would expect this kind of level but it can't be right it would mean that every visitor clicked on an advert 2.2 times.

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