I found this the other day and found it quite interesting.
Quote:
| Now advertisers will be able to see the number of invalid clicks Google found, as well as what percentage that represents of total clicks registered, said Shuman Ghosemajumder, business product manager for trust and safety at Google. .... Under the new system, AdWords customers will be able to see data on invalid clicks on a daily basis or beyond, going back to the beginning of the year, he said. |
Its supposed to be available in a few months, probably in a beta version, then released after the first of the year.
Well before this thing every gets off the ground
Google and Matt Cutts, let me make a few suggestions that are painfully obvious, and soon to create a stockpile of duplicate suggestions from your beta testers:
1. Allow an automated IP blocking tool to be used. Within the Adwords tool, offer date values to be selected as a filter, then sorted by frequency.
2. Add an email notification alarm to identify to the user when a
rule that we set is broken.
3. Integrate this CF, or as you prefer to call them,
invalid clicks statistical information throughout Analytics.
4. Don't just go back to the beginning of the year, you repeatedly say that you have been monitoring this for us so you have the information. Your settlement protects you against any repercussions, so release this valuable information to us.
Setting this up initially, rather than ignore these obviously critical enhancements for your clients, are what we have come to expect from Google.
GaryTheScubaDiver