Google Adwords - Further Details

I want to study Google Adwords in depth. Can anyone suggest good Ebooks.

I have a medical site, I am currently on Goclick, Findwhat, 7 Search.
I am planning to target Google Adwords. Are there any other good PPC I should target.

Thanx for the help

Here is a paper book... the best.

Catherine Seda's "Search Engine Advertising".

It starts from the basics and goes into enough detail that you will be expert when finished. But don't think that it is an easy read as some of the methods are challenging. Expect to study HARD if you want to succeed. You are competing with a lot of very very savvy people and they will kick your butt if you are messing around.

Hi EGOL

Thanks for the reply, is this book related to Google Adwords and other PPC's

Is this the book you are talking about http://www.boredguru.com/shop/page_us_0735713995_1_0.html

I've found Perry Marshall's quite good: The Definitive Guide To Google Adwords. Covers tested advertising methodologies and explains the workings of Adwords in nice simple terms.

Personally I think anyone doing any form of advertising should also invest in Tested Advertising Methods (Prentice Hall Business Classics) by John Caples, Fred E. Hahn

Regards, S

Yes, that is the book. I have read the entire book twice and return to a few of the best parts again and again. As you get more experience you can reread and apprecaite further.