Good Traffic but No Leads

Hi..I am currently running an ad words account. The traffic is good to the account but not receiving any leads. I did modified the ad copy with "keyword insert" feature but its of no use.

Can any body suggest me ...how to proceed to record the leads??????

What's the Landing page?

the landing page is simply the product images and their names...

the landing page has to convince your clients they need your product. are you using a broad range of keywords of highly targeted?

Exactly. You should be targetting your ads to match your landing page as much as possible. If you're using a more general landing page, you'll get more people who are there to browse than people who are there specifically to purchase your product.

hi,
is your ad campaign is geo targeted / if not y cont try with ron....
and let me know on which network you running your advt account .. try with findology or abcsearch.. even i faced the same issue .. and never changed the adcopy by that time... but now with that same adcopy am geting good results currently...

regards
sanjay

Turn off the Content Network for now, until you start getting leads and figure out how much it is costing you per lead. Set up conversion tracking too so you know which keywords are creating the leads for you. Start by using phrase match (cheaper than exact and less irrelevant clicks than broad- unless you have a good grasp of your negative keywords). Don't worry about how much traffic you are getting until you are making sales, then do more of what is working. Only worry about how targeted and relevant your traffic is.

Adwords need some skills or trial and error to find the best settings for you.
Target the region/country you wanna promote. Try will small area first.
Don't go for brad search first, start with narrow specific keywords. Use the keyword tool find the best keyword for you. Think of any new keywords related to your niche.
You have to find which one is good for you, Google site or content network.
Good luck.

As has been mentioned here, many factors go into running a successful ad campaign . First and far most, I would say-seek to be targeted rather than general in your choice of keywords.
I'm from Kontera ad network so if you have any specific questions, I'd be happy to answer.

Bye,
Mika

Traffic only converts when you offer something very useful to them. ;)

That's an issue of relevancy- the type of ads you serve.

People don't buy for many reasons:

They don't need what you're offering
They can't afford what you're offering
They like the competition's offering more
They don't believe you.

That last one is crucial. Make sure your website, especially the landing page is trustworthy while offering something worthwhile.

Conversions are the holy grail for search engine advertising, and you'll only be able to increase them by constantly testing different things.

Hi SivaRAM, Same is happening to me also, may I know what all you have done to sort out this?

Hi Sanjay, I am running a campaign- geo based (50km) and have just started doing it on 15th sep.. not getting conversations.. though I have used good 130keywords and 30 ads. what you say? thanks.David

In addition to what all have said above -I would advise that you try out Google optimiser and see which layout and design elements affects your conversion rates.

**This is assuming that your products are of at least average quality and not overly priced**