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    Explain Me How can you improve conversion rates?


    Explain Me How can you improve conversion rates?
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    Identify the loyal visitor's group for your product and service and target them. Also try to provide them the service in such a way that is easy and different than others.
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    First target your intended audience in google. Have good copy writing on your page. That's about it. Very simple process.
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    Originally Posted by webtrafficassis
    Explain Me How can you improve conversion rates?
    The answer is actually very simple... Find a need and fill it. If you are on the first page of the SERPs you should get traffic. All you need then is to obviously fill the need(s) of your visitors to convert them:

    1. Widget of a certain specification (product/service meets the need)
    2. Widget meets or beats value test (price vs. quality)
    3. Delivery times and methods (shipping cost & schedule)
    4. Supplier (you) is acceptable (presentation and reputation)
    5. Obvious superiority in one or more of the above (better than the competition)
    6. Clear presentation of 1-5 of the above.
    ...Never mistake activity for achievement...

    ...Wise men don't need advice. Fools won't take it....
    Benjamin Franklin
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    Originally Posted by webtrafficassis
    Explain Me How can you improve conversion rates?
    Which all adds up to quality compelling content.
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    Good advice, also make sure your landing pages are optimised for search purposes. If navigation/design is poor the visitors may give up looking even if they wanted to convert. Also consider where your calls to action are placed - they should be visible above the fold on all relevant pages.
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    A site could/should include:

    1. An "About Us" section that builds confidence with whom a user is dealing.
    2. A testimonial section that gives TRUE testimonials/reviews.
    3. Include all the various logos at the footer that would indicate a site is trustworthy, e.g. BBB, Authorize.net, data security logos, credit card logos, PayPal, etc.
    4. In your 'Contact Us' provide, if possible, a physical address and a telephone number (we give our address and a tel number, but because of our content and order automation, we only get a couple of telephone calls a month. Others may be inundated with calls.
    5. Don't be afraid to openly provide pricing. If a user senses you are hiding pricing... that user will permanently hide from you.
    6. Openly display 'calls to action'... e.g. 'BUY NOW!'

    Comments on this post

    • JBacchi agrees : Would also add SSL Certificate is a must
    Last edited by SEO_AM; Jul 1st, 2012 at 08:34 AM.
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    Since a traditionally designed website gets less than a 1% response ratio, the fact is 99.99% of websites are not designed to do one thing

    GET A RESPONSE

    Send 100 ppc clicks to your ppc landing page
    Put in a tracking number and tracking email address on that page

    After 100 ppc clicks your real response ratio is probably under 5%

    So that means 95% of the clicks were wasted

    You have two choices
    Live with a low response ratio or hire a HIGH RESPONSE CONTENT team

    Companies that generate 50%+ response ratios are not revealing how they do it, we do it, and while it's not rocket science it has nothing to do with the stuff being mentioned.

    LESS = MORE

    The less you say the better

    As to content, this is all I will say, there's very little on a squeeze page, in fact, high response squeeze pages all have HD VIDEO now and the video is like a commercial under 60 seconds and it hits the top points any user to your product or service wants

    So client sees almost nothing, a nice logo, a big phone number you can track, an email box and HD video about what you do

    Now if you have an expert able to make a slick short video at a reasonable price to hit the main points, you should see 50% response ratios in most 'professional service' industries

    Lawyers
    Doctors
    etc

    You sell a product on-line the 'response' is to lead to product pages and they lead to order pages and again you should have over 50% responding favorably to your landing page

    You do not usually send ppc to a front door, unless it's a squeeze page for high response

    Getting 50% response ratios is an ART

    Very few can do it

    And the above is about half of what you need to know

    So that's how you improve ppc conversion rates

    You track response and when it shows a high % over 50% you are doing all you can to maximize ppc dollars

    When you understand all the BS people call websites are designed like it's 1995 with no HD video and tons of pages no one wants to read, you understand why real high response companies press buttons

    you take a human who has X years of brain washing by TV and 30 second ads and ask them to read 5 or 10 pages of 'content' and you expect them to 'respond', you are kidding right.

    As soon as youtube hit and you had decent VIDEO to put on sites, the HIGH RESPONSE GAME was born

    VIDEO is the content today

    Make it like a TV ad and the brain washed consumers will respond

    TV ads work and the net is now a medium to deliver the same ads that work

    30 seconds of BUTTON PUSHING

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