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Estimating ad impressions based on sample size?

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Old October 16th, 2008, 10:09 PM
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Estimating ad impressions based on sample size?
Let's say I have an ad that is link to a survey. With a certain margin of error, confidence level, and sample size, how do I go and calculate what impressions do I need to serve based on a certain sample size?

I want to create a script based where user enter certain fields (click through rate, sample size, etc) and it will estimate impressions needed.

Can anyone help?
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