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Data Analysis and Interpretation of PPC

Discuss Data Analysis and Interpretation of PPC in the Pay Per Click forum on SEO Chat.
Data Analysis and Interpretation of PPC Pay Per Click forum discussing general information on PPC search engines. Find out how they can benefit you as a website marketer and how to avoid click fraud. Learn strategies to beat competitors and ways to find the best prices.

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  #1  
Old March 6th, 2008, 12:52 AM
M.J.N M.J.N is offline
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Data Analysis and Interpretation of PPC
Hey
I'm trying to find out some information on the analysis and interpretation of PPC data through the use of Microsoft Excel.

Any information on this topic would be greatly appreciated, things i'm looking for are:
- Ways Excel displays PPC advertising data
- How to analyze this data once display
- Interpretation and meaning of the data through Excel

also anything to do with formulas and there use with Microsoft and excel.

Regards and thanks in advance, this to me seems and interesting topic with little if any information out there about it

MJN
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  #2  
Old March 6th, 2008, 04:02 PM
botnic botnic is offline
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Quote:
Originally Posted by M.J.N
Hey
I'm trying to find out some information on the analysis and interpretation of PPC data through the use of Microsoft Excel.

Any information on this topic would be greatly appreciated, things i'm looking for are:
- Ways Excel displays PPC advertising data
- How to analyze this data once display
- Interpretation and meaning of the data through Excel

also anything to do with formulas and there use with Microsoft and excel.

Regards and thanks in advance, this to me seems and interesting topic with little if any information out there about it

MJN


Have you downloaded the Ad Intelligence plugin? It's a really nifty tool for excel 2007 and I would recommend looking it up if you haven't already.
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  #3  
Old March 6th, 2008, 06:20 PM
M.J.N M.J.N is offline
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Thanks for the information... Yes i have had a quick look at the ad intelligence plug-in... it has some interesting tools.

To get more to the point of what I'm looking for i have a practicle exam and al we have been told is that it is a excel practicle exam and will cover these things:

- formulas, data analysis and interpretation of PPC advertising data.

I'm really stuck on what i should be studying, i have been looking at formulas such as working out ROI,CPC,CPM ect.

Also if anyone has some example data in excel format that i can look at and maybe to to interpret and analyze would be great.. thanks for the views and the help... much appreciated.
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  #4  
Old March 7th, 2008, 09:54 AM
roseberry roseberry is offline
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I have a pretty basic spreadsheet that I use for our reports. I pull in spend, conversions and cost per and then calculate out our revenue and profit (adjusting for cost and ad spend). I'd be happy to create one with dummy data and send it to you if that helps at all (getting to ROI from there would be very simple too). PM me if you'd like it.
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  #5  
Old March 7th, 2008, 07:55 PM
M.J.N M.J.N is offline
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Quote:
Originally Posted by roseberry
I have a pretty basic spreadsheet that I use for our reports. I pull in spend, conversions and cost per and then calculate out our revenue and profit (adjusting for cost and ad spend). I'd be happy to create one with dummy data and send it to you if that helps at all (getting to ROI from there would be very simple too). PM me if you'd like it.


Hey thanks for the info, for some reason i can't PM you, but would be greatly appreciated if you can send any examples to
mnoona10 @ scu . edu . au (minus the gaps) sorrywont let me post emails addresses

Regards Michael
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  #6  
Old March 10th, 2008, 03:23 PM
roseberry roseberry is offline
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Quote:
Originally Posted by M.J.N
Hey thanks for the info, for some reason i can't PM you, but would be greatly appreciated if you can send any examples to
mnoona10 @ scu . edu . au (minus the gaps) sorrywont let me post emails addresses

Regards Michael
Check your inbox. Sorry I didn't send earlier, I was away for the weekend without computer access.
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