Clicks Vs Conversions

Hi Guys,

I've just started working with a new account and would like some other points of view on one thing in particular. I'm trying to increase conversion rates and have just made some changes last week - now I know I should eb leaving them for at least a month, but preliminary results are pretty exciting, so:

what number of clicks would you say represents a large enough number of enough people to say that a change is actually working or not??

Hi Mr Hardy,

I think for me that is difficult to answer as clicks can be misleading and costly, unless your 100% certian clicks to your site is what your chasing.

For instance if you only sell a cook book, how do you know these clicks aren't coming from people searching for phone books, book clubs, childrens books etc and have went to your site by mistake?

However I'm assuming the worst

I only get excited when my clicks convert to conversions

If these clicks convert to sales or meet you goals brillant if not make sure people are going to your site for the right reason and once they gewt their they are brought to the right pages, pages are accessable, content is good and they've a reason to stay

Cheers Joe

Hi Joe,

I'm pretty much using Exact and Phrase match, and I've also been running regular serach query reports and implementing negative keywords so I'm pretty sure that most if the clicks coming through on my ads are of the type that I want (these are pretty established campaigns and they've been implememnting these procedures for quite some time.) My first port of call in trying to optimise the entire account has been to try and increase conversion rate so on a few of the ad groups with a high number of clicks I've put in a couple of ad variations with different landing pages - and they seem to be increasing conversions. So bearing in mind that we've done pretty much everything possible to try and keep the ads as targeted as possible how many clicks would everyone say is a large enough sample to say something is working or not as far as changes on landing pages are influencing conversions??
Obviously, this is a bit of a 'how long is a piece of string?' type question and I'm not expecting a definitive answer, just some learned opinions...

In that case well done

Thats very good that you've used negative keyword phrase to prevant unnecessary clicks... See there are only three major terms in PPC i.e. keywords,Ad and landing page... If all are performing well then definitely you'll get good conversions....

Hi Guys,

Thanks a lot, good to know it's all going in the right direction. But form your own experience if you make a decision to change the landing page at all to see how it affects conversion rates, how many clicks do you normally let it go before you decide if the sample data is large enough to make a decision??

Due to the natue of SEO i'd give it around 10days minimum get the aveage clicks then decide if your happy.