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#1
July 20th, 2006, 11:21 AM
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Campaigns: topic or message-based?
Hey. all. Newbie here.
I'm using Google AdWords for a quite big company with lots of different products. right now, trying different strategies. I've used separate campaigns for different products, dividing them into ad groups for similar keywords. Now i'm thinking of trying to make some campaigns that could be divided not for different products, but for messages (e.x. Save money!, Save Time, Keep Memories Alive, etc.). I'm not sure i've made myself clear, but if anyone understands, would appreciate some information about experience in such a field. Thanks in advance.
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#2
July 20th, 2006, 05:04 PM
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Quote:
Your post is a bit vague. From what I understand you want to test various ad copy. You can create different ad copy within your ad groups to test the impact of different messages. You can judge this either by CTR or Conversions.
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