B2b offerings & ppc?

I'm currently experimenting with 7search. So far I like their setup but starting to wonder if their networks are good for business to business offerings. I'm wondering if these networks are made up more of consumer traffic.

Has anyone studied or noted which ppc's work best with the business offerings vs consumer offerings?

No I haven't had the need.

7Search is in more consumer targeted. Be sure to get someone on the phone daily and stay on top of the account because they have click fraud like anyone else.

If you get them on the phone daily and have them eliminate the unworthy networks you will see a much better conversion rate.

The traffic isn't huge, maybe 5% of what Google or YOverture sends, but it converts well.

GaryTheScubaGuy