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  #1  
Old September 3rd, 2008, 08:10 PM
aligarh aligarh is offline
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Any ideas how to improve AD text?

Hi, i seem to have developed a good campaign, my Q. Scores are great and im paying low for top positions but i dont seem to be getting a good CTR...
Maby its my text - since the keywords convert but not much...

Any Suggestions? like good call to action phrases or length of text, etc.

Thanks,

Aligarh

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Old September 3rd, 2008, 08:48 PM
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EGOL EGOL is offline
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When I run adwords I write a LOT of ad variations and toss them up. Google is great for picking the one that performs best and you will learn quickly what people click. What converts might be very different from what gets clicked.
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Old September 4th, 2008, 04:44 PM
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Quote:
Originally Posted by aligarh
Hi, i seem to have developed a good campaign, my Q. Scores are great and im paying low for top positions but i dont seem to be getting a good CTR...
Maby its my text - since the keywords convert but not much...

Any Suggestions? like good call to action phrases or length of text, etc.

Thanks,

Aligarh


You may also want to consider some negative keywords especially if the keywords are broad terms i.e. one or two word terms.

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Old September 4th, 2008, 11:05 PM
aligarh aligarh is offline
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Quote:
Originally Posted by EGOL
When I run adwords I write a LOT of ad variations and toss them up. Google is great for picking the one that performs best and you will learn quickly what people click. What converts might be very different from what gets clicked.


Thanks, for the advice i appreciate it

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Old September 12th, 2008, 01:47 AM
Investorsbay Investorsbay is offline
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consider ad units links and forget some negative keywords

good luck

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