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Any free resources for learning about PPC?

Discuss Any free resources for learning about PPC? in the Pay Per Click forum on SEO Chat.
Any free resources for learning about PPC? Pay Per Click forum discussing general information on PPC search engines. Find out how they can benefit you as a website marketer and how to avoid click fraud. Learn strategies to beat competitors and ways to find the best prices.

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  #1  
Old January 2nd, 2004, 11:55 PM
stone.cold stone.cold is offline
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Any free resources for learning about PPC?
Hi,
Im a newbie and looking to learn how I can get the best results out of my PPC campaign, I have come across many "E-Books" that cost money, does anyone know any free resources (websites etc) that can give me some solid advice on setting up and managing my PPC campaign.

Thanks,
Richard.
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  #2  
Old January 11th, 2004, 04:06 PM
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Re: Any free resources for learning about PPC?
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Originally posted by stone.cold
Hi,
Im a newbie and looking to learn how I can get the best results out of my PPC campaign, I have come across many "E-Books" that cost money, does anyone know any free resources (websites etc) that can give me some solid advice on setting up and managing my PPC campaign.

Thanks,
Richard.


http://www.webmasterworld.com/
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  #3  
Old May 26th, 2004, 10:05 AM
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This is a great site for AdSense....

http://about-adsense.com/adsense-web-tool.html
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Old May 26th, 2004, 01:46 PM
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http://www.google.com/ads/library/m...ffect_dec03.pdf

is a good starter if you aim to start learning free, but there are a few reports out there which are well worth their price.
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Old May 26th, 2004, 02:05 PM
nacho45 nacho45 is offline
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Just searching around forums will do you wonders. I'd also recommend starting a test campaign at 5 cents per click. There's no better way to learn than jumping right in.
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Old May 26th, 2004, 02:06 PM
awall19 awall19 is offline
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I dont necissarily recommend starting out cheap or on the cheapest words, I do recommend starting out on google and overture to guarantee higher traffic quality. i also recommend starting out on really well targeted words and ads.

overture tip: build a big keyword list as exact match listings list above broad match listings

google tip: try to get a high clickthrough rate to lower click price after click through rate kicks in (1000 ad impressions on google for that keyword)
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Old May 26th, 2004, 02:50 PM
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If you are going to run a test on AdWords, I'd suggest limiting ad distribution to Google proper. You have the option to block syndication to AdSense partners and their search partners (AOL, Netscape, Ask Jeeves, etc.). This will help limit the exposure and help stretch your test budget a little bit further.
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Old May 27th, 2004, 04:28 PM
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Quote:
Originally Posted by Bernard
If you are going to run a test on AdWords, I'd suggest limiting ad distribution to Google proper. You have the option to block syndication to AdSense partners and their search partners (AOL, Netscape, Ask Jeeves, etc.). This will help limit the exposure and help stretch your test budget a little bit further.

Yeah, definitely take off content targetting.
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