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#1
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200% Click-through rate?
Was just looking over my adwords for today - 1 term had 1 exposure and 2 clicks....I'd kinda like to know how that happened....
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#2
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Somebody clicks on an ad, hits the back button, and then clicks it again.
It happens, but you might not get charged for it...take a screenshot and send it to adwords support if it is worth fighting over. Of all the CPC engines out there, I find Adwords to be the most honest...unlike Findwhat, Kanoodle, etc. Cygnus
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