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    Yahoo PPC Keywords Match Types


    I am working on Yahoo PPC campaign with women's handbags keyword. I added keyword in Yahoo PPC campaign with following structure.

    [women's handbags]

    I want to display my ad for following keywords.

    women's handbag
    women's handbags

    black women's handbag
    black women's handbags

    white women's handbag
    white women's handbags

    designer women's handbag
    designer women's handbags

    So, will above keywords match type format help me or not?
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    Originally Posted by anandmistry
    I am working on Yahoo PPC campaign with women's handbags keyword. I added keyword in Yahoo PPC campaign with following structure.

    [women's handbags]

    I want to display my ad for following keywords.

    women's handbag
    women's handbags

    black women's handbag
    black women's handbags

    white women's handbag
    white women's handbags

    designer women's handbag
    designer women's handbags

    So, will above keywords match type format help me or not?
    The bracketed match type is standard match. Yahoo's standard match is a lot like google's phrase match.

    If you aren't receiving traffic with standard i would try increasing your bid or changing to advanced match.

    The key to successful advanced match campaign is having a strong negative keyword list...ie laptop bags, man purses, suitcases etc.

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