1. Twitter @ramnath
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    Kolkata, India
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    What is your Conversion Cost & Rate?

    Hello all,

    I am running a Adwords PPC campaign in US, UK for a Digital Marketing Agency who provides Consulting, Web development, Marketing services for leading brands. The average cost of services offered varies from $1000 to $20,000+. After a month's campaign, I am seeing a lead conversion success rate (inquiry form submission) of 4% @ $170/conversion. I would rate the lead quality 4/5.

    Is this a good enough figure for this particular niche? Have you run a similar campaign recently? What's your conversion % and cost?

    Last edited by rabanerjee; Jun 2nd, 2013 at 08:36 AM. Reason: More clarity.
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    SEO Chat Discoverer (100 - 499 posts)

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    Don't base your goals on industry averages. Establish positive ROI and continually improve your account where possible. The way you describe it you seem to be heading the right way.

    Metrics vary enormously in different niches; I don't think you're gonna have use for replies you may get here.

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