#1
  1. Twitter @ramnath
    SEO Chat Discoverer (100 - 499 posts)

    Join Date
    Nov 2005
    Location
    Kolkata, India
    Posts
    111
    Rep Power
    12

    What is your Conversion Cost & Rate?


    Hello all,

    I am running a Adwords PPC campaign in US, UK for a Digital Marketing Agency who provides Consulting, Web development, Marketing services for leading brands. The average cost of services offered varies from $1000 to $20,000+. After a month's campaign, I am seeing a lead conversion success rate (inquiry form submission) of 4% @ $170/conversion. I would rate the lead quality 4/5.

    Is this a good enough figure for this particular niche? Have you run a similar campaign recently? What's your conversion % and cost?

    Thanks.
    Last edited by rabanerjee; Jun 2nd, 2013 at 08:36 AM. Reason: More clarity.
  2. #2
  3. No Profile Picture
    Using Contributor
    SEO Chat Discoverer (100 - 499 posts)

    Join Date
    May 2014
    Location
    Belgium
    Posts
    168
    Rep Power
    120
    Don't base your goals on industry averages. Establish positive ROI and continually improve your account where possible. The way you describe it you seem to be heading the right way.

    Metrics vary enormously in different niches; I don't think you're gonna have use for replies you may get here.

Similar Threads

  1. B2b conversion rate =2% possible?
    By atentat in forum Google Adwords
    Replies: 5
    Last Post: Jun 17th, 2014, 06:12 AM
  2. Conversion Rate (Not sure where to put this)
    By bilsonx_nc in forum Google Optimization
    Replies: 5
    Last Post: Jan 23rd, 2013, 08:06 PM
  3. Conversion rate
    By sabu1 in forum Search Engine Optimization
    Replies: 1
    Last Post: Jul 19th, 2012, 06:00 AM
  4. Conversion rate
    By Bteck in forum Public Site Reviews
    Replies: 9
    Last Post: Jul 24th, 2011, 04:12 AM
  5. Conversion Rate and Bounce Rate - Mexican Stand Off
    By steviewilkie in forum Analytics Analysis
    Replies: 0
    Last Post: Feb 16th, 2010, 06:34 PM

IMN logo majestic logo threadwatch logo seochat tools logo