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    Is US adwords cheaper than UK adwords?


    My question comes from the fact that the lowest possible PPC bid price in UK adwords is 0.01 (one penny) but on the US adwords you can set the PPC to $0.01 (one cent)

    At the current exchange rate one penny = 1.59 cents

    So it appears cheaper to use US adwords, or am I missing something?
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    Google converts bids to one currency using current exchange rates to make their calculations even across the board. Of course, that will affect only when there is more than one currency used among advertisers. If you advertise only in UK and so do all your competitors, it doesn't matter does it?

    But what you are missing is that each advertiser, no matter the currency, will sets their CPCs to what they are willing to pay in their local currency.

    As a Canadian, I might be willing to pay no more than $1 CDN per click ($0.95 US). That does not make my clicks cheaper (to me). Even if my account was in US dollars it wouldn't make it cheaper to me.
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    Originally Posted by whamsoft
    My question comes from the fact that the lowest possible PPC bid price in UK adwords is 0.01 (one penny) but on the US adwords you can set the PPC to $0.01 (one cent)

    At the current exchange rate one penny = 1.59 cents

    So it appears cheaper to use US adwords, or am I missing something?
    Sure if you are only bidding 0.01 but when someone bids $0.01 against you it will be seen as a higher bid.
    So if you are getting thousands upon thousands of clicks at minimum bid I guess it would be cheaper.
    I don't think I have any keywords that low though.

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