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    Tracking PPC Campaigns


    Is there a good software package (free or pay) that will allow me to track my PPC campaigns from Google and Overture? I want to be able to track the keyword and search engine from where each one came.
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    You can add Tracking Codes to the URLs and you can track them in your WebStats...

    I hope thst is the best way to track your campaigns...
    KICHUS - SEO KiD
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    Originally Posted by WanamakerStudio
    Is there a good software package (free or pay) that will allow me to track my PPC campaigns from Google and Overture? I want to be able to track the keyword and search engine from where each one came.
    BidRank

    I am using it right now for 30,000 keywords across multiple campaigns.
    More importantly, it has advanced features like Bid Shadowing, Gap Bidding and a ton more.

    Great support too. I was talking with the developer Scott this morning. Seems Enhance altered their new API and can no longer be used with BidRank for now.

    (I would still utilize them. I get great conversion and very little CF.

    Good Luck,

    Gary

    ps. In order to track keyword conversion you will need to install tracking codefor each SE in your "thank you for your order" page

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