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  1. Contributing User
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    thoughts on audience marketing


    So, I've been poking my head in on audience marketing, which are platforms like zamanta and outbrain that show your sponsored content piece on popular publishers and appear as a related post...I've found that although it certainly does drive clicks the interaction on page is very, very low, so is the engagement (scroll reach, etc), suggesting that although it is driving visitors, not much in the way of engagement or interaction is really happening...i'm wondering if anyone in the community has tested these and am curious about what you guys have seen in terms of outcomes...
    "...using this: sages act out of constructs but they do not rely on them"
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    Spent a few dollars on one of these sites then pulled my ads when i saw they were appealing on irrelevant sites. In fairness, it all depends on how much budget you can commit to learning and optimization of the traffic source. See this slideshare for example on the topics of these ads
    The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe

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    • whiterabbit agrees : post will not let me give rep for some reason but thanks for the thoughts
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    thanks for the share...guess i'll run a couple more tests, will let the community know what I find, thanks!
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  7. Super Moderator
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    I would love to learn what you find out! Feel free to pm me and we can discuss on G Chat if you prefer

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