Get a copy of Advanced Google Adwords by Brad Geddes.
Start plugging through it and you will find out what type of math is needed. It is mostly simple +-x/ ... but done in Excel.
It mostly has to do with these variables...
cost of an item
income from a sale
average number of clicks to produce a sale
average price of clicks
average profit or loss per sale
This is done by keyword to eliminate unproductive keywords.
You also use it to optimize the level of your bidding with the goal of producing a maximum profit per day.
After you have read the book try to attend one of these...
Best two days that you could ever spend on PPC learning... but don't go unless you have experimented a lot with Adwords and have read the book.
These classes are demanding. Sit in the front and turn around when the lesson reaches excel. Then you will see how few of your competitors will be really competent on the math. This has nothing to do with the quality of the teaching. Brad is excellent. However, the typical attendee thinks he is going to sit there, sip coffee, fart and go home an adwords expert.
Go here... watch some of the videos on the right..
If you are going to spend serious money on PPC you MUST DO THIS.
Last edited by EGOL; Sep 18th, 2012 at 07:02 PM.
* "It's not the size of the dog in the fight that matters, it's the size of the fight in the dog." Mark Twain
* "Free advice isn't worth much. Cheap advice is worth even less." EGOL