Ppc Y! vs goog- a click is just a click,so

[radio900]

1.so why is Y! 25 cents and goog is telling me I have to go to $15 to get on the 1st page.
2. Also,1st page warning on words w 3-4 competitors ?
Y! doesn't hassle me

[terriwells]

At a guess, I'd say the price difference is in part because more people are trying to get onto the first page of Google than Yahoo for your keywords. It's simply the law of supply and demand driving the costs up.

There's probably more going on there, but that's my off-the-top-of-my-head guess.

[Test-ok]

There's only so much real estate on page 1.