Thread: PPC or organic?

    #1
  1. No Profile Picture
    Contributing User
    SEO Chat Explorer (0 - 99 posts)

    Join Date
    Aug 2005
    Posts
    50
    Rep Power
    13

    PPC or organic?


    Does anyone know how sponsored links perform in relation to click throughs on organic listings?

    Are there any theories on how useful PPCs are and how searchers view/trust them?

    Im trying to decide on whether to go with a campaign or not.

    Cheers
  2. #2
  3. No Profile Picture
    EGOL
    SEO Chat Mastermind (5000+ posts)

    Join Date
    Jun 2003
    Posts
    9,690
    Rep Power
    2482
    Go for it regardless of stats.

    I run adwords on SERPs where I hold #1 in the organic listings. I want ALL of the sales or at least as many as I can get. If I have #1 and #2 in the organic adwords gets me additional exposure. I also allows me to make an entirely different offer in the adwords - an offer that I could not get ranked in the organics.

    IMO if you are interested in selling and putting pressure on your competitors you attack on all fronts. Daily budgets, removing adwords when you make the top ten organics are strategies for folks who are only interested in fractional success.

    Comments on this post

    • ezhilraja agrees
    * "It's not the size of the dog in the fight that matters, it's the size of the fight in the dog." Mark Twain
    * "Free advice isn't worth much. Cheap advice is worth even less." EGOL
  4. #3
  5. No Profile Picture
    Noj
    Contributing User
    SEO Chat Good Citizen (1000 - 1499 posts)

    Join Date
    Apr 2005
    Posts
    1,280
    Rep Power
    200
    EGOL thats great if you have unlimited budget.

    What choice would you make if you had the budget to get a paid listing for your main term ( which you has no 1 rank for ) or a secondary term you had no organic listing for ?

    Would you go for strength ( doubling up ) or reach ( different terms ) ?
  6. #4
  7. SEO Apprentice
    SEO Chat Discoverer (100 - 499 posts)

    Join Date
    Dec 2004
    Posts
    208
    Rep Power
    15
    You need more data to make that decision. Do both for a while and track the conversions. Keep the ones that have the minimum ROI that you need.
  8. #5
  9. No Profile Picture
    EGOL
    SEO Chat Mastermind (5000+ posts)

    Join Date
    Jun 2003
    Posts
    9,690
    Rep Power
    2482
    Originally Posted by Noj
    EGOL thats great if you have unlimited budget.
    If you are getting profitable conversions isn't a limited budget capping your success?

    Originally Posted by Noj
    Would you go for strength ( doubling up ) or reach ( different terms ) ?
    Experiment, but I almost always go for reach... and I frequently have surprises in the adwords that are of interest to the searchers but not quite the same as their search term.

Similar Threads

  1. full sentence BL's (combination of KW's)
    By sgroup in forum Google Optimization
    Replies: 11
    Last Post: Aug 23rd, 2005, 07:30 PM
  2. CTR: AdWords vs. Organic SERPs
    By cdog in forum Google Optimization
    Replies: 19
    Last Post: May 8th, 2005, 06:14 PM
  3. Tracking differences between PPC & organic
    By Darren in forum SEO Help (General Chat)
    Replies: 1
    Last Post: Feb 10th, 2005, 07:13 AM
  4. i need Organic 'pay for performance' optimisation.
    By in need of SEO in forum SEO Help (General Chat)
    Replies: 0
    Last Post: Nov 24th, 2004, 08:31 AM
  5. ppc vs. organic ranks
    By ahwayler in forum Other PPC
    Replies: 8
    Last Post: Jun 10th, 2004, 02:35 PM

IMN logo majestic logo threadwatch logo seochat tools logo