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    Smile PPC Campaign: Some steps to be followed


    Hi everyone..........................
    We all know that Pay Per Click (PPC) is an online marketing campaign that allows you to place an advertisement for free, and then you pay a certain amount of money each time your ad is clicked and the person is taken to your website. Before starting it we have to keep in mind the following:
    Research: Business Goals
    Research: Target Audience
    Research: Keyword Research
    Implementation: Campaign Structure
    Implementation: Ad Copy
    Implementation: Landing Page Development
    Implementation: Campaign Settings
    Optimization: Statistical Analysis
    Optimization: Refinement
    Optimization: Bid Management

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    Originally Posted by programmerhire
    Hi everyone..........................
    We all know that Pay Per Click (PPC) is an online marketing campaign that allows you to place an advertisement for free, and then you pay a certain amount of money each time your ad is clicked and the person is taken to your website. Before starting it we have to keep in mind the following:
    Research: Business Goals
    Research: Target Audience
    Research: Keyword Research
    Implementation: Campaign Structure
    Implementation: Ad Copy
    Implementation: Landing Page Development
    Implementation: Campaign Settings
    Optimization: Statistical Analysis
    Optimization: Refinement
    Optimization: Bid Management
    I appreciate your writing. Can you please specify more about the last two points named Refinement and Bid Management or any help where can I be informed perfectly about it?
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    Thanks for information. It is very useful.
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    What heading of this is about finding out the search capability of a company. If the PPC company says it is conextual and then it puts the ad in a very non-related page, then even if somebody clicks on the ad it is not going to be good.

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