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    PPC Advertising: Their Pros and Cons

    PPC Advertising stands for Pay per Click Advertising. There are several multinational companies around the world which are spending thousands of dollars every single month on their PPC advertising campaigns management.

    PPC Advertising has emerged as a boon for those who dont want to go through the labor of Organic Search/ Natural search results. In PPC Management, the most important aspect is to choose the right keyword which relates to your business. There might be 100 keywords which relate to your business, but you have to choose only those keywords which will really help you bringing quality traffic towards your website.

    The first step to start working on PPC Advertising is to visit Overture Keyword Selector Tool Click Here. On the first page you will select your country, and on the next page you will enter a keyword in the keyword Selector Tool textbox. Once you select a keyword like travel, and click on Get Keywords button, you will see a list of keywords. You should always select top level keywords for which you see maximum number of clicks/month. PPC Advertising Campaign is really helpful in number of different ways.

    Some of the benefits of PPC Advertising Campaign are: -

    1) You can start immediately without any knowledge of Natural Rankings/ Organic SEO.
    2) You will start to see results within 4-5 days.
    3) There is no need to design a website which conforms to SEO guidelines.
    4) Even if your website doesnt show up on top pages of various search engines, you can still opt for PPC Advertising.
    5) You can target every single search engine on the globe.
    6) You can target any keyword you want.

    You should always choose top level keywords for PPC Advertising, but along with their benefits they have their drawbacks too.

    Some of the drawbacks of PPC Advertising Management are: -

    1) You have to pay a fixed amount every month to Google, Yahoo, or Msn.
    2) You pay for every single click your website receives. Sometimes your visitors are just your competitors, and other people simply fooling around on search engines. They can really increase your expenditure.
    3) If you are unable to pay the fees for the next month, your website is removed from the paid listings immediately.
    4) This form of Advertising is temporary, thus can be difficult to manage for a longer period.
    5) This form of Advertising is not recommended for a longer period of times, due to costs involved.

    These were some of the benefits, and drawbacks of PPC Advertising. No matter which keyword you are choosing for PPC campaigns, you should be familiar with all benefits, and drawbacks of PPC Advertising.

    SeoHawk, India
    Last edited by fathom; Nov 15th, 2005 at 10:25 AM.
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    Ok. What else?
    SEO is not SPAM Matt Cutts
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    For the most part, drawbacks to PPC advertising are created out of the situation in which the advertising is taking place. As with any type of marketing, you can not just set it up and hope that it will work for the best. You can get lucky, but more often drawbacks 2, 3, 4 and 5 as you listed them will occur with frequency due to improper maintenance of PPC campaigns. The first drawback is not so much a drawback as it is a fact of paid advertising.
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    PPC is not for everyone as it can get expensive very fast. For the most part you have to examine the lifetime value of a customer to really figure out if it's worth it as the CPA for this can often be much higher than the average profit from one purchase. I use PPC off and on for certain times of the year when I need a lift in my sales and overall through the course of the year it serves me well. I also recommend it to new SEO webiste owners to help them get sales while they wait to get out of the sandbox.

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