Results: How accurate is the CPC metric on SEO tools? 

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    Lightbulb Please explain CPC Metric


    Dear everyone,

    I am new to SEO and currently in the phases of testing and research, I have found out some metrics regarding keyword research like search volume but there are others which I don't properly get the real picture about.

    I would like someone to explain to me what is the benefit of CPC metric which is shown in most of SEO Keyword research tools and what does advertiser competition regarding a keyword mean and how is this competition going to effect my choice of the keyword.

    There are two perspectives to CPC, one is for the advertiser and the other for the publisher, both view it from their own angles.

    Now suppose i have found a keyword with a cpc of 20, now how is this keyword going to earn me around 20 dollars, please anyone give me an example as to how the whole process works.

    Currently ads appear on my website from Adsense contextual targeting and others are displayed when someone uses the google custom search on my website

    Thanks very much in advance.
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    Hi,

    CPC means cost per click. It refers to how much Google charge your account should someone click your ad. It has no bearing on how much you earn.

    I recommend you check out the Google Adwords Learning Centre:

    http://adwords.google.com/support/aw/bin/static.py?hl=en&page=examstudy.cs&rd=1

    It should make things a lot clearer.

    Peetr

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