Ok...for a new ppc campaign I am trying to find out how much time I will have to devote right from the beginning and how often should I be checking a new campaign of mine in the beginning of new setup and execution of it
1) 1 campaign with 10 Keywords & 3 adgroups with each consisting only of 5 exact match kw's and no broad or phrase matches
1) 4 campaigns with 5 Keywords per adgroup in each campaign consisting only of 5 exact match kw's and no broad or phrase matches
How much time should one be spending right away when I set up my new campaign once a month, bi monthly, every week, every 3 days, every day....and why ?
What am I looking for when I am checking , what reports should I be looking at or pieces of data I should be focusing on...