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    Fascinating article on the dark side of PPI


    An extraordinary article from Bloomberg on the dark side of PPI. Incredible to see some of the world's most well known brands admitting they have been fleeced! How about you?

    The Fake Traffic Schemes That Are Rotting the Internet
    Last edited by Doodled; Sep 26th, 2015 at 08:48 AM. Reason: Direct link to article
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  3. rod@missionop.com
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    You can quickly determine which sites are susceptible to bot traffic by reviewing their robots.txt file.

    I would never pay a website that has:

    User-agent: *
    Disallow:

    Comments on this post

    • mainstwebguy agrees
    Last edited by fathom; Sep 26th, 2015 at 11:24 PM.
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    Its a start but it doesn't cover things such as pop unders, div pop ups and under tab openers which can all be triggered by a human and all count as impressions.

    My favourite quote from the article comes from advertise.com: "There is a huge distinction between worthless traffic and low-quality traffic". Right ;)

    Comments on this post

    • fathom agrees : To ONE of the rare times I must concede to the better argument. GREAT REBUTTAL!

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