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    Do those PPC management company worth the money??


    We are a new online retail store. We are trying to decide if we should do our own PPC? or hire someone to do it for us? Are those PPC management company actually worth to spend our money on? If so, where / how should we find a creditable source to see which one is good or suitable for us?? Any help or suggestion would be great. Thank you
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    Ive recently been through the same kind of situation, I managed several ppc campaigns on my own which took a lot of time but the results were as good as the experts i ended up hiring, Id say if you have the time and patience do it yourself but if your time is valuable then pay someone else. I would recommend odesk for getting a ppc campaign made, the specialists there work for as little as $1 an hour, post an ad on odesk.com and see what response you get. A cheap way of obtaining good results.
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  5. SEO Since 97
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    I would disagree with using odesk...a dollar an hour?? are you serious, do you really expect to get anything good from someone charging a dollar an hour?

    experts don't charge a dollar an hour.
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    It generally depends on the willingness to pay for a new customer,how much do you want to expand and how productive is your website at converting clicks into leads.
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    It depends mostly on your ability to test your way to profitability.

    - Do you have a budget large enough for someone to buy you a fair amount of traffic and earn a fair wage for doing it?
    - Is this budget enough to last the months it takes to test your way to profitability?
    - How easy is it for you to set up split tests on your site? Not just from a code perspective, but inventory and other merchandising issues. If your inventory is like that of an affiliate I once worked with, who based himself on datafeeds, the inventory changes daily so any specifics in ad copy were regularly outdated and resulted in poor user experience (where's the product for $x?).
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  11. rod@missionop.com
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    Each way has advantages and both have disadvantages.

    I do not have the time to entrench myself into PPC as I have with Organic results so the lack of time to thoroughly learn & re-learn as new tools & processes come down the pipe is a huge advantage for me to use Jumpfly.com (aPPC Management Company).

    Anyone can be an amateur PPC expert, not everyone bothers to learn it inside & out.

    But outsourcing to a company dedicated to earning a living from this has different issues.

    The average campaign manager at Jumpfly has 100 accounts so if they review your account (all accounts equally) daily in an 8 hour day you get their attention for 288 seconds or less than 5 minutes. Reviewing once per week is less than 25 minutes.

    If the campaign manager biases their reviews by "most profitable customers" get the lion-share of managing time you lose unless you are a multi-million contract to them.

    While they are likely far superior in general PPC knowledge they likely are far inferior to the specifics of an industry's nuances.

    A small firm isn't better or worse than a large one they are just different.

    Knowledge about the PPC system will get you only so far and so will insider knowledge of the industry.

    A management company's model is priced for profit (for themselves) whether the customer acquires profit that is a distant second... DIY is up to you but if you don't live & breath PPC or hire an in-house someone that will then do yours, your way isn't any better.

    Comments on this post

    • abilitydesigns agrees : Brilliantly summed up!
    Last edited by fathom; Aug 3rd, 2014 at 05:28 PM.

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