Best way to advertise a Internet Marketing Agency on AdWords?

[bibowski]

You might think it's easy to advertise an actual advertising/marketing agency on AdWords, but it's turned out to be quite tricky.

I'll go over the situation I'm in:

• Budget is fine, it's not even using 50% of it.
• Keyword bids are adequate.
• Quality score for all keywords is crap (3 or lower)
• Ad Relevant is low for all keywords, however the keywords are being used in the actual ad text and are featured on the destination page(s).

I've been speaking with colleagues and they mentioned that historical data for keywords such as 'internet marketing agency' and 'search engine optimization help' have caused those keywords to be completely messed up in terms of expected clickthrough, bid prices, quality score, etc.

Even though the AdWords campaign isn't performing as well as I'd like, it still has provided some very valuable leads and in fact, a paying client a few months ago.

Any tips or suggestions on how to run a successful AdWords campaign for an internet marketing agency?

[terriwells]

Argh. Okay, I am NOT an SEO and I don't think I can really help you much...but let's start with what we have here.

Your ad relevance score is crap, as you say, but that may not be entirely (or even more than a little) your fault. I'd almost wonder if Google looks at more than just the words themselves and their placement on the landing page as part of the score.

You're already getting some leads and a paying client, though. Do you have the data to take a close look and see what went right with that? (Also, is the client willing to give you a testimonial and/or some referrals?)

Speaking of data...I've seen a lot of people advocating split a/b testing. Maybe doing some of that will help? I understand that Google has settings now that make it particularly easy to do with your ads and landing pages.

Just trying to think out loud here. Sorry I don't know enough to help any more than that.

[bibowski]

Argh. Okay, I am NOT an SEO and I don't think I can really help you much...but let's start with what we have here.

Your ad relevance score is crap, as you say, but that may not be entirely (or even more than a little) your fault. I'd almost wonder if Google looks at more than just the words themselves and their placement on the landing page as part of the score.

You're already getting some leads and a paying client, though. Do you have the data to take a close look and see what went right with that? (Also, is the client willing to give you a testimonial and/or some referrals?)

Speaking of data...I've seen a lot of people advocating split a/b testing. Maybe doing some of that will help? I understand that Google has settings now that make it particularly easy to do with your ads and landing pages.

Just trying to think out loud here. Sorry I don't know enough to help any more than that.

No, I definitely appreciate your input. A/B testing might be a good idea. We're in the process of updating the entire site for the campaign anyways, I might wait until that's done to do any major ad campaign changes. It's just frustrating to see a budget go underutilized.

[nooby]

Pick better keywords? What are people searching for? Do you have a google place page? If so, plug in your keywords and try making it your landing page as part of the a/b test.

[bibowski]

Pick better keywords? What are people searching for? Do you have a google place page? If so, plug in your keywords and try making it your landing page as part of the a/b test.

My keywords are incredibly relevant to not only the destination page, but the site in general. That's the most frustrating part of all of this.

There's a Google Place page (has been for a year at least) and every extension imaginable is setup including SiteLinks.

If I'm any more specific with my keywords, they won't receive any impressions and I'll be penalized for using keywords with crappy traffic.

[harus]

Google maps :create an account with Google and use Google maps or Google local to ensure that your business shows up in the search results on Google.com . when google infuses these result on its page . ity increase the value of its local search and maps application
Yahoo Local Listingespite Google being the reigning search engine , Yahoo remains a popular option for its loyal users , sign up on yahoo local and grab all the free exposure your website can get.

[Kevin H]

Hi,

(ok, this may be a spammed thread that has brought it back up - in which case admin may want to delete spam comment and then this and close thread)

this may be a silly question:
but what isn't working?

Do your ads not show high enough? (combination of quality score, price, etc)
Are you showing high on in the lists but not getting clickthrough? (what sort of % are you on?)
You are getting click-through but not the business? (problem converting)