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    MJD
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    Best keywords for PPC campaigns?


    New to the forum and trying to pick up the pieces now that my SEO person left. What are the best keyword for a new PPC campaign? Is there a place that has a "secret formula" that we should be applying? Still trying to figure this out - help much appreciated!

    MJ
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    I also want to find out the best way. As for me google adwords keywords tools is the best tool work for me, but I still dont believe is 90% accurate stats.
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    Originally Posted by mynotion
    I also want to find out the best way. As for me google adwords keywords tools is the best tool work for me, but I still dont believe is 90% accurate stats.
    Hi mynotion,

    I have been using this tool since it's inception and have never seen any data that would lead me to believe that it is inaccurate. While I have been astonished at times by the numbers I see, when testing I have found that they always seem to bear out accurately.

    Now, I have seen lots of folks using it incorrectly and that has led them to believe the tool was inaccurate, but it wasn't the tool, just their methods that was inaccurate.

    If you have an actual verifiable case where the numbers were inaccurate, I'd love to know the specifics so I can do a case study.

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