YAHOO Sponsored listings

Well need to know how effective is the yahoo sponsored listing programme , When we aer targeting very high competative keywords .. What are ur experience with and suggestions youwould like to share

The effectiveness of your PPC ads will depend on numerous factors, some of which are:

1) Your ad copy. make sure that your copy addresses the keyword that they searched on and makes it clear what you are offering. This helps prevent getting clicked on by those that are not interested in what you are selling.

2) The keywords that you target. Try to stay away from single word keywords. They are usually too general, which will tend to give you many clicks from those that are not interested in what you are offering. Use multiple word phrases. For example if you sell red Nike basketball shoes, the term "nike" might bring a long of clicks in, but few will convert well. You would get people looking for all kinds of things other than red nike basketball shoes. Terms like "red basketball shoe" and "nike basketball shoe" will do much better.

3) Bid what you can afford. You don't have to be #1. Most PPC SEs will display at least the top 3 bidders. Some feel that being #1 in PPC results draws more browsing/information gathering clicks and that lower ranks get clicked on when the customer is ready to compare pricing/product offerings.

4) Use Day Parting. If you know you customer's time of day habits, i.e. what part of the day they convert the best, use "day parting." Day parting is where you bid for a highly visible position during the hours that your customers convert well and then dropping to a low position outside of those hours. The theory being that you allow the customers to browse by clicking on other sites during the period that they are probably not going to purchase. Then when they are ready to buy, you show up in the top 3. This allows you to save money by only paying for the top positions during the best hours.


I hope this helps.

Good answer Bidrank

Thanks very helpful advice