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#1
April 11th, 2005, 09:46 AM
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Pausing your UK account
I have a UK Overture account where I am currently spending about £1 per month! But the minimum payment is £25 or something similar. Is it possible for me to pauses my account? Or do I have to actually cancel it and start again from scratch?
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#2
April 12th, 2005, 07:29 AM
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Hi,
Do you want to spend £25 a month? If so, just use the overture or google adwords keyword suggestion tools to beef out your account with relevant kws. I find an average of 13ppc on Overture across all my high converting terms which is reasonable, don't forget though, short bursts of traffic from more generic kws can increase your residual traffic if you are offering something in return for a repeat visit or recommendation but you could end up burning £250 instead of £25 if you're not careful! If not, you may as well kill the account IMO
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