Overture shows over 65000 click/month

I make the first page in Google for a k-word that had 65000 hits last month according with Overture.
This is B.S.
How can I get only 90 hits for the first 2 weeks of this month?

Maybe your title tag turns people off... or your competitiors sites are black holes for traffic - they have so much good stuff that people don't look farther or they are a hub site that sends trafic off to other great sites.

search for "didrex" and let me know witch site would you check out! ( don't look for bargains, use only first page)

I recently discovered this as well. I am in position #1 at all thre engines, and in 2 of the 3, I am position #1 & #2 for a search that supposedly gets between 250 and 400 searches per day (depending on whether it's Overture or Wordtracker giving the information). Yet, I only receive about 40-50 clickthroughs for that particular term.

Luckily, I know from my PPC campaigns that the data is simply false and that only 150-200 people are actually visiting, and lots of those are probably automated rank checkers, people looking at their rank, etc. so 40-50 clicks is just about right.

The other thing that's frustrating is that Google is not using the text from my pages as the decriptive text. I have a good title, but I have to wait for them to update my descriptive text. MSN is doing OK and Yahoo! is sadly using my directory description, which I'm also trying to amend.

Well let’s look at this, so the term gets 65000 a month from Overture, but since overture will merge plural/singular and other related searches together you will need to drop this down at least 25% so you are at 48,750 a month.



Now since you didn't say where you are on the first page I will just give the breakdown of traffic for the different positions on that page:



#1) 3412/month 113/day (1592 first 2 weeks of this month)



#2) 2437/month 81/day (1137 first 2 weeks of this month)



#3) 1462/month 48/day (682 first 2 weeks of the month)



#4/5) 487/month 16/day (227 first 2 weeks of this month)



#6-10) 243/month 8/day (113 first 2 weeks of the month)



So if your site isn't between 6-10 then yes you might want to look at your title and desc that shows in Google to make sure it’s looking good for the user to want to visit your site. But if you’re in the 6-10 spot then you are getting the correct amount of traffic.

SEO - Just wondering where your percentage numbers are coming from for the click-through rates - I've been looking for a good reference source for that information but don't have one.

These are #'s that we've seen when we've tested CTR as we used to stack the top with our listings and then we monitored the CTR of each listing while the expansion of Adwords of late we might have to redo these numbers as Adwords taking the top 2 listings on some search results hurts these #'s drastically.



We’ve looked at lots of 3rd party data most stay with our findings but the only way to do this is for yourself as its easy to do this yourself and you can control more of the variables such as titles and descriptions.



Just stack the top 10 pages with pages you can track and do this over 3 months. If you really want to check the true percentages run a Adwords campaign along side this page and make sure you set your CPC higher then needed to ensure top rankings.



This will not only give you the proper break down of CTR it will also allow you to test to see which tittles and descriptions work best for your target market.