new to overture

our company has about 20 keywords registered in our overture account, but we are not even spending the required £20 per month in our account, which is obviously wasting us money as they cahrge you £20 anyway. Even though overture brings more suitable traffic, we do not want to spend too much on this each month. How can we improve our CTR without spending more of our budget than we want. we are bidding well and for our top three search terms have a top 3 position (in the UK). Any tips? Thanks!

Go to this page. http://www.content.overture.com/d/UKm/ays/index.jhtml. Click on the keyword assistant tool. Type in keywords that are relating to your business type. Add these keywords to your Overture account. You may find that you get a better CTR on the lowered searched keywords as there is usually less bidders = cheaper traffic. Also note to add a 'uk' at the end of every keyword in your account. e.g You already have the keyword 'solicitor' in your account. Well also add 'solicitor uk'. You could also go one step further and add lots of different variations. e.g 'online', 'rates', 'quotes' etc. This search suggestion toll works from your dtc as well. Under the add listings section.

Does the US version of overture have a mandatory charge per month as well?