Moreover Technologies >> Positive or Negative Experiences?

Moreover Technologies (moreover.com) claims that they create connected intelligence; I am looking for anyone who's given them an XML feed and has some positive or negative feelings about the outcome. I have read their marketing materials as well as their pitch, but I wanted to solicit some feedback before accepting all claims at face value.

I am all for properly implemented well-structured XML feeds to allow improved methods of indexing and analysis, but I do not want to dillute my brand by having any new unmonetized alternate sources of the content appear as a result of a "trusted" feed.

Any feedback is appreciated!
Thanks,
Brien