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    Unhappy What to provide when potential employer asked for example SEO & Adwords strategy?

    In the hiring process, potential employer asked to provide an example SEO and Adwords strategy for xyz.com. I'm not sure about the exact documents, how much detail I should provide. Is there anyone experienced who can help?
    Last edited by Rayan; Sep 15th, 2017 at 01:54 PM.
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    I'd be uncomfortable giving too much away, and go with a brief outline of your plan.

    Hard to say without knowing their business, but just by having a look at their site you can get a fairly good idea of what needs doing.

    Look for any poor areas like badly optimised on-page stuff (content, titles, meta data etc) and how you would change it.

    Check their existing rankings too and see if they're any good or not.

    Bit trickier for AdWords, but do a little bit of research and get an idea about what ad groups you would choose and what type of campaigns you would look to set up.

    Only do enough that you'll be able to comfortably remember, but the most important thing is to backup any strategies you mention with a real life example from your current and previous role(s).
    Last edited by IvanDrago; Sep 18th, 2017 at 07:25 AM.
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    A qualified paid search professional would be able to put together a sample report that would blow him away in an hour. Are you sure you're qualified for the position?

    Comments on this post

    • Test-ok agrees : Im glad you mentioned it, what I was going to say was much worse.

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