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    What kind of Schema should we use for our website?


    There are several types of Schema, how to understand what is best for my website? Also, should we use unique Schema for each page?
    E.g: Should we use different Scehma for product and support page?
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    What is your website and I'll give you a recommendation

    E.g: Should we use different Scehma for product and support page?
    Yes, Organization goes on home/contact. Webpage schema can go anywhere, etc etc.
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    Originally Posted by matt1966
    What is your website and I'll give you a recommendation


    Yes, Organization goes on home/contact. Webpage schema can go anywhere, etc etc.
    Hi,

    Just sent you website's name via private message. Please check
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    It's a VPN, so perhaps Software application schema / Web Application, something like that: https://schema.org/SoftwareApplication

    Use Organization schema for your home/contact too. To be honest there's very specific types of schema, contact page schema for example. It's just about looking around using your initiative really.
    Last edited by matt1966; Apr 15th, 2019 at 06:39 AM.
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    Originally Posted by matt1966
    It's a VPN, so perhaps Software application schema / Web Application, something like that: https://schema.org/SoftwareApplication

    Use Organization schema for your home/contact too. To be honest there's very specific types of schema, contact page schema for example. It's just about looking around using your initiative really.
    Thanks for answer.
    And I have many pages, should I use Schema in all pages?
    If I understood correctly: I should use "Organization schema" only for home and contact page, and Software application for other pages? For example in "About us" page, what type of Schema should I use?
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    99.9% of people wouldn't use schema on every page, but personally, I really go to town with Schema.

    I'd say Application Schema when you're primarily talking about the application... (which I presume is your homepage)

    About us: https://schema.org/AboutPage
    Contact: https://schema.org/ContactPage

    To put more than one type of schema on one page, wrap them in graph tags like so:
    Code:
    {
      "@context": "http://schema.org",
      "@graph": [
        {
          "@type": "LocalBusiness",
          "openingHours": [ "Mo closed", "Tu 09:00-19:00", "We 09:00-19:00", "Th 09:00-19:00", "Fr 09:00-19:00", "Sa 09:00-19:00", "Su closed" ],
          "address": {
            "@type": "PostalAddress",
            "addressLocality": "London",
            "addressRegion": "FL",
            "addressCountry": "UK",
            "streetAddress": "3102 Highway 98"
          },
          "aggregateRating": {
            "@type": "AggregateRating",
            "ratingValue": "5",
            "reviewCount": "17"
          },
          "parentorganization": "ct",
          "description": "A superb collection of fine gifts and clothing to accent your stay in Mexico Beach.",
          "image": "https://heleo.com/hi.jpg",
          "name": "Beachwalk Beachwear & Giftware",
          "telephone": "850-648-4200",
          "knowsLanguage": "EN",
          "hasMap": "https://maps.google.com/?cid=777666656556655",
          "geo": {
            "@type": "GeoCoordinates",
            "latitude": "53.19555555",
            "longitude": "-0.59555555"
          }
        },
        {
          "@type": "webPage",
          "lastReviewed": "4/11/2019 9:46:31 AM",
          "reviewedBy": "Matt H",
          "name": "VPN STUFF",
          "description": "I like VPNs",
          "accountablePerson": "Matt H",
          "author": "Google",
          "headline": "Simplistic, but powerful",
          "inLanguage": "en",
          "sourceOrganization": "Google",
          "thumbnailUrl": "https://example.com/img.png"
        },
        {
          "@type": "reservation",
          "broker": "Google",
          "potentialAction": "Book"
        }
      ] 
    }

    PS- If in doubt, use webPage schema. It's vague, but you can add it in any sitation really.
    Last edited by matt1966; Apr 15th, 2019 at 12:28 PM.
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    Thanks again for answer.
    Another questions:
    1) JSON or Microdata, which is better?
    2) I must add it on the top of the page, immediately after header, right?
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    1. Neither is better, its whatever you prefer. Many use json as its less messy to implement.
    2. json can be placed anywhere within your code.

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    • IT_Master agrees
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    Originally Posted by Chedders
    1. Neither is better, its whatever you prefer. Many use json as its less messy to implement.
    2. json can be placed anywhere within your code.
    Another question:
    Regarding "SoftwareApplication", what should I type in "application category"? Here "https://www.schemaapp.com/tools/json...ema-generator/" asks a URL (or URI), while here "https://webcode.tools/json-ld-genera...re-application" asks typing a text.

    And about "Rating" part: Can I add any number I like (for example 5) or I should add a valid rating? Also, how it changes if rating increased or decreased? Should I change it manually?
    The same question for "Number of Ratings".
    Last edited by IT_Master; Apr 17th, 2019 at 04:36 AM.
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    You are allowed either URL or text. In your case, I'd just put security, or Virtual Private Network or something.

    Rating, I wouldn't lie. Get reviews, add them. You can do manually or automatically.

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