I have a webshop that sells healthy food products, and I want to get a blog up and running.
The plan with blog, is to post mostly recipes and other inspirational food related posts. The idea is that one part of the recipes posts is an ingredients list, with all the products used in that recipe. Some of the products can be purchased in the webshop, and those that can, will then be links to that specific product on the webshop.
So there are two reasons that I want to have a blog - 1) to have good content to inspire people/customers, and 2) SEO - to get the webshop to rank better in Google. I also want to have the blog ranking well, but for different keywords than the webshop (typically recipe related keywords).
The big question is - what is the best way to do it, taking the above information into account?
The options I can think of is:
- webshop.com/blog (the blog being a subdirectory of the webshop)
- blog.webshop.com (the blog being a subdomain)
- blog.com (another domain than the webshop)
What do you think is the best solution, and why?
Thanks in advance!