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    Talking Using expired domains for links?


    Is using 301 from expired domains that are not 100% relevant a good idea in 2017? those sites will have links with completely different anchors to my site...isnt that similar to using getting natural links kind of?
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    No, what you're talking about is manipulating Google's results pages without providing any value. This is spam. I know a lot of people doing it and nobody ever seems to get dinged for it though.

    Does anyone else know of an example where a website was penalized for rank manipulation through 301s?
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    Well SEO is about manipulating search results in the first place isnt it?
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    Originally Posted by KernelPanic
    No, what you're talking about is manipulating Google's results pages without providing any value. This is spam. I know a lot of people doing it and nobody ever seems to get dinged for it though.

    Does anyone else know of an example where a website was penalized for rank manipulation through 301s?
    That would be pretty open to abuse, could easily redirect a bunch of crappy domains to competitors.
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    Originally Posted by SEOLadder
    Well SEO is about manipulating search results in the first place isnt it?
    That's one way to look at it, it's how risky the method is that matters though.
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    I know one site thats doing it, they had about 30 links a few weeks back and now they have over 1000...checking their link profile shows links from irrelevant websites. DA went from 20 to 65...Google seems to love them...they are on number 1 for a relatively competitive keyword.
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    Originally Posted by SEOLadder
    I know one site thats doing it, they had about 30 links a few weeks back and now they have over 1000...checking their link profile shows links from irrelevant websites. DA went from 20 to 65...Google seems to love them...they are on number 1 for a relatively competitive keyword.
    Not denying it can't be effective, same as many black-hat techniques.

    Trouble is weighing up the risk and reward.

    You say they built these thousands of backlinks in a few weeks, it would take much longer than that to recover from a penalty if they were caught.

    Plus, you don't know what else they've been doing to get there.
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    They didnt build those links, they are using expired domains, one of them is pretty high profile totally irrelevant domain. If they get caught they'll simply remove the 301 from that domain and will get back to normal quickly?

    One more thing, if 301 doesn't pass penalties then why not use this? if it passes penalties then its again so easy to kill a competitors website?
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    Originally Posted by SEOLadder
    They didnt build those links, they are using expired domains, one of them is pretty high profile totally irrelevant domain. If they get caught they'll simply remove the 301 from that domain and will get back to normal quickly?


    One more thing, if 301 doesn't pass penalties then why not use this? if it passes penalties then its again so easy to kill a competitors website?
    It's still link building, once you 301 redirect a domain all their links are now passed on to you.

    The biggest problem I see with doing this with irrelevant domains is that it's going to completely dilute all your anchor text profile and completely confuse Google in terms of what you actually want to rank for.

    Honestly don't know about the penalty front, it's obviously manipulative spam but I imagine these links would just be ignored rather than penalised, interesting question though.
    Last edited by IvanDrago; Jul 6th, 2017 at 11:30 AM.
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    Originally Posted by SEOLadder
    Well SEO is about manipulating search results in the first place isnt it?
    Yes it is. But when you do it without adding value it's black hat SEO.
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    It still works, but not for long IMO. Also turning off the 301 doesnt take it back fast it won't go back to normal until Google respiders those links which could take up to 6 months. When using this technique you really need to look at the expired domains backlink profile to get good results.
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    Ok now if 301 does not pass penalty then can I do this from a site we own (hit by penguin 2.0) to a new site we are building? is it risky? if it works then it would be an instant top rankings.
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    Originally Posted by SEOLadder
    Ok now if 301 does not pass penalty then can I do this from a site we own (hit by penguin 2.0) to a new site we are building? is it risky? if it works then it would be an instant top rankings.
    It's possible the penalty would transfer, especially if it's a similar site.

    Honestly though, you would get much better information on this over at Black Hat World.
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    Originally Posted by IvanDrago
    It's possible the penalty would transfer, especially if it's a similar site.

    Honestly though, you would get much better information on this over at Black Hat World.
    The site is not small, has thousands of pages and its an 8 yr old domain with thousands of links, majestic shows 3.4M links coming to it. But its only PR3...and does not rank in top 200 for its main keywords.
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    Originally Posted by SEOLadder
    The site is not small, has thousands of pages and its an 8 yr old domain with thousands of links, majestic shows 3.4M links coming to it. But its only PR3...and does not rank in top 200 for its main keywords.
    I never said it was a small site.

    Why would you want to point all that spam to a new domain though?
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