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    Too many keywords and Hidden Copy


    I am new to the forum, hoping someone could give me some valuable advice.

    I have built villaagogo.com and I am not sure how many times I should include my main keywords on my homepage, these are:

    Orlando Villas
    Florida Villas
    Florida Villas near Disney World
    luxury Orlando villas

    What are your thoughts about how many times I have included these in the copy?
    I am not sure if I have added too many within the content sat below the communities, what are your initial thoughts?

    It would be great to get some people's opinion's on this.

    I also have a few other queries, if anyone could give me some advice/best practice, it would be highly appreciated.

    On each villa page, the owner gets to showcase their home. I have put in 'read more' section's, to keep the site from looking ugly and easier to manage, however I have a feeling by doing this I may possibly be hiding my content from being indexed correctly.

    Are search engine's able to see that large section's of copy are within a <div> with display: none;? This is not hidden for SEO, purely to make the user experience a bit less daunting.

    Here is a page as an example: villaagogo.com/villas/florida-villas/orlando-villas/acadia-estates/acadia-estate-5-bedroom-orlando-villa-vacation-rental-near-disney

    The same is said for the main landing pages, like this: villaagogo.com/villas/florida-villas/orlando-villas

    I think once I have a clearer understanding of these I can then move on to the next jobs I have planned.

    Any help would be brilliant.

    Last edited by Hikin Mike; Sep 13th, 2017 at 03:07 AM. Reason: removed link
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    There isn't any magic number or formula for how many times a keyword should appear in your content, but "florida villas" appears 14 times on the home page which is a bit excessive.

    Google doesn't need keywords to be mentioned multiple times anymore so focus more on readability instead.

    Also, having your content behind tabs is perfectly fine, it will be crawled just like any other content - https://www.searchenginejournal.com/...d-tabs/178020/

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