#1
  1. No Profile Picture
    Newbie
    SEO Chat Explorer (0 - 99 posts)

    Join Date
    Sep 2017
    Posts
    3
    Rep Power
    0

    Subdomains or separate websites ?


    Hello,
    I’m looking for help on SEO and subdomains,
    I'm working on the SEO for a booking website that rents ski equimpents.
    One of the strategy we are working on is to focus on optimizing ski resort pages. The goal is to rank on queries like “ski rental Courchevel”.
    We have a set of pages that look like www.mywebsite.com/skiresort/resortname. I recently discover that each ski resort also had their own webpages such as www.resortname-mywebsite.com and rank better than the main website !
    My idea was to take all those websites to our main website and merge them with the ski resort pages we currently have so they can benefit from the backlink profile.
    Apparently, this will not be possible before at least a year, but what could be done is create a subdomain like so www.resortname.mywebsite.com for every resort.
    What do you think about that ? How would this solution affect ranking ?
    Thanks for your help !

    Celia
  2. #2
  3. Dinosaur
    SEO Chat Genius (4000 - 4499 posts)

    Join Date
    Jun 2011
    Location
    UK
    Posts
    4,136
    Rep Power
    6553
    Tricky one.
    My concern is that the resort websites are ranking better than yours. That means they are doing a better job regarding SEO than you currently are.
    By moving them to your domain could see these sites drop in rankings and depending on how you do it then your site may not improve to replace it. Everyone loses.

    There has been many studies over the last couple of years regarding sub domains v folders. Each study I have read concludes the folder route wins. So your goal really is to avoid the sub domain route and go straight for the folder option.

    You say there is a issue doing that for 1 year, I assume they are tied into some contract, I would have thought but could be wrong that is for the domain name. If thats the case then you need to keep the domains going anyway even after the move, you will need to 301 redirect the old site and pages to the new respectfully.

    This then will keep any page rank these sites have gained and it will be transferred to your new domain. If you let these domains drop then any backlinks they have will also be lost so keeping them going will be important.
    Owner of Page Explorer the page onsite SEO checker
    Useful Tools: Site Crawler: Screaming Frog | Free SSL: Cloudflare
  4. #3
  5. No Profile Picture
    Newbie
    SEO Chat Explorer (0 - 99 posts)

    Join Date
    Sep 2017
    Posts
    3
    Rep Power
    0
    Thank you for taking the time to answer.
    However most of the resort websites (around 100 pages) rank from 3rd to 10th page on Google and are not getting a lot of traffic right now.
    So what you're saying is we should keep the resort pages as they are now until we are ready to move them to our folders, using 301 redirect, is that right ?
    In the meantime, should I start doing some link building on our own ski resort page ?
  6. #4
  7. Dinosaur
    SEO Chat Genius (4000 - 4499 posts)

    Join Date
    Jun 2011
    Location
    UK
    Posts
    4,136
    Rep Power
    6553
    You can start marketing your own website that's fine, link building though is really dangerous and could destroy your site if done wrong. It has become really difficult to do link building effectively in recent years so give your users a reason to link to you by providing content they want to share.
    Owner of Page Explorer the page onsite SEO checker
    Useful Tools: Site Crawler: Screaming Frog | Free SSL: Cloudflare
  8. #5
  9. No Profile Picture
    Newbie
    SEO Chat Explorer (0 - 99 posts)

    Join Date
    Sep 2017
    Posts
    3
    Rep Power
    0
    What do you mean when you say "if done wrong" ?
    Here's what my ideas were :
    - Try to get links from official ski resort pages (such as courchevel.com) as a service their customers could use. Some competitors are already getting links like those.
    - Get links from the brands we feature on our website

    Do you think this could actually harm the ranking ?
    If we can't do link building, what should we do ?

    Thank you for your precious insights.
  10. #6
  11. Dinosaur
    SEO Chat Genius (4000 - 4499 posts)

    Join Date
    Jun 2011
    Location
    UK
    Posts
    4,136
    Rep Power
    6553
    By wrong I mean getting links that anyone can. I.e. directories blogs forums etc
    These are pure spam and should be avoided.
    Owner of Page Explorer the page onsite SEO checker
    Useful Tools: Site Crawler: Screaming Frog | Free SSL: Cloudflare

Similar Threads

  1. Subdomains or separate domains?
    By RVPSRichard in forum New User SEO Questions and Answers
    Replies: 1
    Last Post: Feb 15th, 2016, 12:29 PM
  2. Domains vs subdomains vs subfolders for separate business groups
    By wearecontent in forum Search Engine Optimization
    Replies: 4
    Last Post: Oct 17th, 2013, 11:57 AM
  3. Subdomains vs. separate URLs
    By ashley05p in forum Search Engine Optimization
    Replies: 9
    Last Post: Jul 21st, 2010, 10:51 AM
  4. Subdomains to no longer be treated as separate sites
    By channel5 in forum Search Engine Optimization
    Replies: 8
    Last Post: Dec 16th, 2007, 04:05 PM
  5. Do I need a separate link exchange program for subdomains?
    By ranobroto in forum Link Development
    Replies: 2
    Last Post: Jun 18th, 2006, 08:44 PM

IMN logo majestic logo threadwatch logo seochat tools logo