I have an e commerce, which i recently moved from one platfrom to another. We did 301 redirects and our new site is 1000 x better than the last from a SEO point of view. And by that i mean that our old one was really bad
Our pages are indexed by Google and we rank 16-60 on a few words, but what’s confusing, and this is why i write this, is that we are non-existent on our ”primary” word. We sell sunglasses and when we were on the other platform we were ranked on page 7-8 on the Swedish word for sunglasses ”solglasögon”. Now it is like we don’t exist on that word.
We have a sunglasses category page containing the word ”solglasögon” in Titel, H1 and text. And it doesn't seem to be any problems with the site in whole. I don’t expect us to rank on the first page, but i can’t understand why we are not ranking at all? Not even on page 20.
I have plans to aim for the top spots on this keyword, it may take a few years, but how could i do that i Google don’t even want to rank the page?
If someone has a clue to why this is and maybe how i could fix it, i would be very greatful.