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    Similar Title & H1 wording across most pages on a site


    On a site that sells electronics, suppose the Title and H1 tag of every category page contained the words "Shop for" followed by the category.

    IE the page that pertained to laptops would have in its tags:
    <title> Shop for Laptops </title>
    <h1> Shop for Laptops <h1>
    and the page that pertained to cameras would have in its tags:
    <title> Shop for Cameras </title>
    <h1> Shop for Cameras <h1>
    etc..

    Would the fact that "Shop for" was in the title and H1 tag of every category page hinder SEO? Would it be better if there was some variance to the words "Shop for" across the site?
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    I am not sure if it could be hurting but it doesn't need it could not be done better... I prefer to keep my title tag original and make sure the most important word comes first.. As a user I appreciate that as well (with millions tabs always open, I prefer to see them all different)... Maybe something like "Cameras: Buy cameras online" or "Cameras: Shop for cameras online" could be an option for you

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    • Will-O-The-Wisp agrees
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  5. rod@missionop.com
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    Originally Posted by DLO7357b
    Would the fact that "Shop for" was in the title and H1 tag of every category page hinder SEO?
    That is a very bad way to phrase your question?

    Hinder as in reduce SEO Value? Yes & No.

    Originally Posted by DLO7357b
    Would it be better if there was some variance to the words "Shop for" across the site?
    There are better solutions to doing this.

    Storyboard your website

    <title></title> should start with your primary keyword

    Cameras | DSLR - Canon, Nikon, Olympus, Sony, Pentax @ Brand Name

    Header should augment the Title Element like alternatives Digital SLR Cameras no need to repeat brand they are a visitor now

    Digital SLR Cameras - Canon, Nikon, Olympus, Sony, Pentax

    If "shop for" is a genuinely viable part of most queries use it in the internal links to the page for various parts of you website and in different ways.

    Matt Cutts makes a strong suggestion here http://www.youtube.com/watch?v=3P-m2cBCJSk&t=19m14s ... he calls it a power tip at minute 20 & 10 seconds.

    I would also consider "buy" instead of "shop for" as the owner isn't going search to "buy" from themselves but buyers do and don't consider they are actually shopping.

    Comments on this post

    • Test-ok agrees : the word "buy" is so much better than "shop for"

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